Full site architecture, wireframes for all 9 pages — desktop and mobile — with copy direction and a complete asset list for the Corrective Skin website redesign.
Prepared for Corrective Skin | Designed by Alycia Delhaye | Version 2.0 — February 2026
Scroll or use navigation above to move between sections · Desktop + Mobile wireframes included for all pages
01 — Site Architecture
Site Map Overview
The full navigation structure proposed for the Corrective Skin redesign. Pages in scope for this project are highlighted. Supporting pages are shown for full-site context.
The global navigation appears on every page of the site. Desktop shows an announcement bar, a four-item primary nav, and a Shop mega-menu with three browse pathways. Mobile collapses to a hamburger drawer with a nested Shop sub-menu. All other pages reference this navigation pattern without re-documenting it.
Global Nav — Desktop & Mobile
Navigation Goal Give every visitor a clear path to Shop (by category, concern, or ingredient), Best Sellers, brand story, and regimen building — with zero friction.
Desktop
STATE 1 — Default
←
$5 Flat Rate Shipping on All Orders · Subscribe & Save 10%
→
Corrective Skin
Shop ▾Best SellersAboutBuild Your Regimen
🔍👤🛒 (0)
STATE 2 — Shop Hover (Mega-Menu Open)
←
$5 Flat Rate Shipping on All Orders · Subscribe & Save 10%
→
Corrective Skin
Shop ▾Best SellersAboutBuild Your Regimen
🔍👤🛒 (0)
By Category
Shop All Products
Serums
Moisturizers
Cleansers
Exfoliators & Toners
Bundles
Masks
By Skin Concern
Anti-Aging
Barrier Repair
Hydration
Brightening
Sensitivity
By Ingredient
AHA / Glycolic Acid
Antioxidants
Apple Stem Cells
L-Ascorbic Acid / Vitamin C
Niacinamide
Peptides
Retinol
Tea Tree Oil
Featured
📦
EGF Healing Cream
📦
[Featured Product 2]
Mobile (375px)
STATE 1 — Default
$5 Flat Rate Shipping on All Orders · Subscribe & Save 10%
Corrective Skin
🔍🛒☰
STATE 2 — Menu Open
$5 Flat Rate Shipping on All Orders · Subscribe & Save 10%
Corrective Skin
🔍🛒✕
Shop›
Best Sellers
About
Build Your Regimen
👤Account›
STATE 3 — Shop Sub-Menu
$5 Flat Rate Shipping on All Orders · Subscribe & Save 10%
Corrective Skin
🔍🛒✕
←SHOP
By Category
∨
Shop All Products→
Serums
Moisturizers
Cleansers
Exfoliators & Toners
Bundles
Masks
By Skin Concern
›
By Ingredient
›
Featured
📦
EGF Healing Cream
EGF Healing Cream
$108
📦
[Featured Product 2]
[Product 2]
$[XX]
[Product 3]
$[XX]
Shop All Products →
Navigation Behaviour
Announcement bar is persistent on both desktop and mobile.
Desktop: SHOP link triggers the mega-menu dropdown on hover. Other links are direct routes. Cart and Account icons link to their respective pages.
Best Sellers, About, and Build Your Regimen are direct links (no dropdown).
Mobile: hamburger opens a full-height slide-out drawer. Shop expands inline to reveal category/concern/ingredient sub-menus before sliding to the sub-menu screen.
Mobile STATE 3 — Shop Sub-Menu: By Category is expanded by default. By Concern and By Ingredient are collapsed and expand on tap.
Cart icon in mobile nav always shows item count badge when non-zero.
03 — Homepage
Homepage Wireframe
The homepage is the brand's primary first impression and the main conversion entry point. It leads with the hero product (EGF Healing Cream) to anchor the brand's scientific credibility, then moves through bestsellers, brand story, and concern-based discovery. The EGF Technology section deepens education for skeptical visitors and drives traffic to the dedicated landing page. A before-and-after section provides visual proof of the EGF Healing Cream's results with real customer photography. Social proof closes the page with TikTok content and verified customer reviews.
Desktop
correctiveskin.com
←
$5 Flat Rate Shipping on All Orders · Subscribe & Save 10%
→
Corrective Skin
Shop ▾Best SellersAboutBuild Your Regimen
🔍👤🛒 (0)
↑ See Section 02 — Navigation for full menu detail
SECTION 01 — HERO
Desert-Tested · Clinically Proven
Activate Your Skin's Natural Healing Power
After 30, your skin stops producing enough of the growth factor that keeps it firm, plump, and resilient. EGF Healing Cream replenishes it — visibly reducing fine lines, restoring firmness, and giving your skin back its ability to renew itself. No injections. No prescriptions. Real results in 2–4 weeks.
Cell Renewal & Anti-Aging
Intelligent Antioxidant Protection
Brightens, Calms & Hydrates
Shop EGF Healing Cream
▶ How It Works
→ Taps to open lightbox video
📦
Hero image: Option A — EGF Healing Cream product shot on warm stone/sand surface. Option B — product alongside a real woman in her 40s–50s, warm natural light.
SECTION 02 — TRUST BAR
⏳ 30 Years of Real Results·🏆 Nobel Prize–Winning·✓ 30-Day Guarantee·Esthetician-Recommended· ⏳ 30 Years of Real Results·🏆 Nobel Prize–Winning·✓ 30-Day Guarantee·Esthetician-Recommended·
SECTION 03 — BEST SELLERS
Bestsellers
Our most-loved formulations.
📦
EGF Healing Cream
Bestseller
EGF Healing Cream
Restores repair signaling
$108
Shop Now
📦
[Product 2]
Customer Favorite
[Product Name]
[Key Benefit]
$[XX]
Shop Now
📦
[Product 3]
Customer Favorite
[Product Name]
[Key Benefit]
$[XX]
Shop Now
📦
[Product 4]
Customer Favorite
[Product Name]
[Key Benefit]
$[XX]
Shop Now
Shop All Products →
SECTION 04 — OUR STORY
Our Story
Formulated in the desert. Trusted for thirty years.
Corrective Skin was born in a Salt Lake City treatment room, where extreme dryness and high altitude accelerate visible aging. Our founder — a licensed Aesthetician — spent twenty years refining formulations for real clients before growth factors became a mainstream conversation. Everything we make is clean, non-toxic, and desert-proven.
Read Our Story →
👩
Founder portrait or clinic/formulation setting — warm, professional, approachable
SECTION 05 — CONCERN COLLECTION STRIP
Find Your Solution
Shop by skin concern.
✦
Anti-Aging
Firmness & Repair
Shop →
◈
Barrier Repair
Protect & Strengthen
Shop →
◎
Hydration
Moisture & Resilience
Shop →
✧
Brightening
Tone & Radiance
Shop →
❋
Sensitivity
Calm & Comfort
Shop →
SECTION 06 — TIKTOK / SOCIAL — Horizontal Slider
▶ @CorrectiveSkin on TikTok
Watch real women share their results.
←
→
▶
Customer before/after — 4 week result
♥️ 4.2k
@user_handle
“My skin has never looked this good—I’m obsessed.”
Shop →
▶
Results story — skin barrier repair
♥️ 2.8k
@skintok_fan
“Week 4 and my redness is basically gone”
Shop →
▶
Esthetician tip + routine walkthrough
♥️ 6.1k
@esthie.obsessed
“Why my clients ONLY use EGF serums now”
Shop →
▶
Unboxing & first impression
♥️ 1.9k
@glowup.diary
“This packaging is everything AND it works”
Shop →
▶
Skin transformation journey — 8 weeks
♥️ 8.4k
@realskintalk
“Posting my week 8 update because WOW”
Shop →
▶
Ingredient breakdown — EGF explainer
♥️ 3.3k
@science.skin
“Let me explain why EGF changes everything”
Shop →
SECTION — TRUSTED BY ESTHETICIANS & SKIN THERAPISTS
The Science Behind the Brand
Trusted by Estheticians & Skin Therapists
Headshot Kelly Brown
Kelly Brown
Founder · Master Aesthetician
Master Aesthetician · 20+ Years
“If Corrective Skin can help someone feel even a little better in their own skin, we’ve accomplished our vision: real skincare with real results for real people.”
Nobel Prize–winning technology, refined for thirty years.
Oligopeptide-1 (EGF) is the growth factor Nobel laureates discovered regulates cellular repair. Beginning in your 30s, your skin stops producing enough of it. Corrective Skin’s liposomal delivery system restores these signals at the cellular level — with visible results in 2–4 weeks.
Explore EGF Technology →
SECTION 08 — BEFORE & AFTER
Real Results
What four weeks of EGF can do.
Verified customer photos — unretouched, same lighting, same angle.
👩
BEFORE
✨
AFTER 4 WKS
Customer #1 · Age 52 · 4 weeks EGF Healing Cream
👩
BEFORE
✨
AFTER 4 WKS
Customer #2 · Age 47 · 4 weeks EGF Healing Cream
👩
BEFORE
✨
AFTER 4 WKS
Customer #3 · Age 58 · 4 weeks EGF Healing Cream
📷 Required: Minimum 3 before/after sets — same subject, same framing, same lighting. 4-week minimum window. Written consent required. Priority areas: forehead lines, crow’s feet, overall skin texture.
SECTION 09 — CUSTOMER REVIEWS
Reviews
What our customers are saying.
★★★★★
4.9 / 5 from 2,000+ verified reviews
★★★★★
"Two weeks in, my skin looks like it did in my early 40s. I've used luxury skincare my whole life — nothing prepared me for how fast this worked."
Sarah M. · Age 54 · Utah
★★★★★
"My husband asked if I'd done something. I hadn't — I'd just started EGF. That's when I knew it was different."
Jennifer K. · Age 47 · Colorado
★★★★★
"As an esthetician, I'm not easily impressed. I recommend this to every client over 40 as their first step."
Scan your ingredients and see what’s helping (or hurting) your skin.
Check Your Ingredients →
→ Links to /pages/pore-clogging-checker
AS SEEN ON — Media Logos
As Seen On
FOX
ABC
NBC
CBS
THE CW
Asset note: Replace text logos with actual broadcaster logo lockups — greyscale, equal height ~24px
Mobile (375px)
Corrective Skin
🔍🛒☰
↑ See Section 02 — Navigation for full menu detail
S01 — HERO · Image top, copy below
Desert-Tested · Clinically Proven
Activate Your Skin's Natural Healing Power
📦
EGF Healing Cream product shot, or product + woman in her 40s–50s (warm light).
After 30, your skin stops making the growth factor that keeps it firm and renewed. EGF Healing Cream replenishes it — reducing fine lines, restoring firmness, no injections needed. Results in 2–4 weeks.
Cell Renewal & Anti-Aging
Antioxidant Protection
Brightens, Calms & Hydrates
Shop EGF Healing Cream
▶ How It Works
→ Opens lightbox video
S02 — TRUST BAR · Scrolling marquee
⏳ 30 Years of Real Results·🏆 Nobel Prize–Winning·✓ 30-Day Guarantee·Esthetician-Recommended· ⏳ 30 Years of Real Results·🏆 Nobel Prize–Winning·✓ 30-Day Guarantee·Esthetician-Recommended·
S03 — BEST SELLERS · 2-col grid
Bestsellers
Our most-loved formulations.
📦
Bestseller
EGF Healing Cream
Restores repair signaling
$108
Add
📦
Customer Favorite
[Product Name]
[Key Benefit]
$[XX]
Add
📦
Customer Favorite
[Product Name]
[Key Benefit]
$[XX]
Add
📦
Customer Favorite
[Product Name]
[Key Benefit]
$[XX]
Add
Shop All Products →
S04 — OUR STORY · Stacked
👩
Founder portrait or clinic/formulation setting — warm, professional
Our Story
Formulated in the desert. Trusted for thirty years.
Corrective Skin was born in a Salt Lake City treatment room, where extreme dryness and high altitude accelerate visible aging. Our founder — a licensed Aesthetician — spent twenty years refining formulations for real clients before growth factors became a mainstream conversation. Everything we make is clean, non-toxic, and desert-proven.
Read Our Story →
S05 — CONCERN STRIP · 2×3 grid
Find Your Solution
Shop by skin concern.
✦
Anti-Aging
Firmness & Repair
◈
Barrier Repair
Protect & Strengthen
◎
Hydration
Moisture & Resilience
✧
Brightening
Tone & Radiance
❋
Sensitivity
Calm & Comfort
→
View All
Browse →
S06 — TIKTOK · Swipeable Slider
▶ @CorrectiveSkin on TikTok
Watch real women share their results.
▶
Customer before/after
♥ 4.2k
@user_handle
“My skin has never looked this good”
Shop →
▶
Results story (4 weeks)
“Week 4 and my redness is gone”
Swipe to view all 6 videos
S07 — TRUSTED BY ESTHETICIANS & SKIN THERAPISTS
Headshot Kelly Brown
Kelly Brown
Founder · Master Aesthetician
“If Corrective Skin can help someone feel even a little better in their own skin, we’ve accomplished our vision: real skincare with real results for real people.”
The Science Behind the Brand
Trusted by Estheticians & Skin Therapists
After 30, your skin stops producing enough of the growth factor that keeps it firm, plump, and resilient. EGF Healing Cream replenishes it — visibly reducing fine lines, restoring firmness, and giving your skin back its ability to renew itself. No injections. No prescriptions. Real results in 2–4 weeks.
Explore EGF Technology →
S08 — BEFORE & AFTER · Swipe through results
Real Results
What four weeks of EGF can do.
👩
BEFORE
✨
AFTER 4 WKS
Customer #1 · Age 52 · 4 weeks
👩
BEFORE
✨
AFTER 4 WKS
Customer #2 · Age 47 · 4 weeks
👩
BEFORE
✨
AFTER 4 WKS
Customer #3 · Age 58 · 4 weeks
S09 — CUSTOMER REVIEWS
Reviews
What our customers are saying.
★★★★★
4.9 / 5 from 2,000+ verified reviews
★★★★★
"Two weeks in, my skin looks like it did in my early 40s. I've used luxury skincare my whole life — nothing prepared me for how fast this worked."
Sarah M. · Age 54 · Utah
★★★★★
"My husband asked if I'd done something. I hadn't — I'd just started EGF. That's when I knew it was different."
Jennifer K. · Age 47 · Colorado
★★★★★
"As an esthetician, I'm not easily impressed. I recommend this to every client over 40 as their first step."
Scan your ingredients and see what’s helping (or hurting) your skin.
Check Your Ingredients →
→ Links to /pages/pore-clogging-checker
AS SEEN ON — Media Logos
As Seen On
FOX
ABC
NBC
CBS
THE CW
Design Highlights
Consumer-first hero: Leads with outcome (“look younger naturally”) before science. Copy is written for a first-time visitor, not a skincare enthusiast.
TikTok funnel placed early: Social proof section (S06) immediately follows the Concern Strip so discovery-channel visitors see familiar content before product claims.
EGF education deferred: Science callout (S07) sits after social proof so trust is established before asking visitors to process technical content.
Concern-based navigation: Mega-menu organizes by skin concern (Anti-Aging, Barrier Repair, Hydration, Brightening, Sensitivity) to match how consumers self-identify, not product taxonomy.
Before/After proximity: Visual results (S08) directly precede Reviews (S09), creating a back-to-back credibility block at the bottom of the page.
04 — EGF Landing Page
EGF Landing Page Wireframe
/egf is the brand's most important education page and the primary destination from TikTok, ads, and SEO. It must educate, build trust, and convert — in that exact order. Curiosity first, product second.
EGF — The Technology
Page GoalTurn a curious visitor (arriving via search or a social ad) into a confident buyer by explaining the science accessibly, establishing 30-year authority, and reducing all purchase risk.
Desktop
correctiveskin.com
Corrective Skin
Shop ▾Best SellersAboutBuild Your Regimen
🔍👤🛒 (0)
EGF HERO
Nobel Prize-Winning Science
The growth factor your skin stops making at 35.
Epidermal Growth Factor (EGF) is a naturally occurring protein that tells your skin cells to repair, renew, and behave more youthfully. When it declines with age — your skin's ability to correct itself declines with it.
Shop EGF Cream
Read the Science ↓
🔬
Abstract science visualization — cell signaling diagram, molecular structure, or extreme skin macro. Should feel scientific but beautiful.
WHY SKIN CHANGES
The Biology of Aging Skin
After 35, your skin loses its ability to receive repair instructions.
Copy — Lead Section
We are born with abundant growth factors — the skin's natural "repair signals" that tell cells when to regenerate, strengthen, and rebuild. Beginning in our 30s and accelerating through our 40s, these signals decline dramatically. The result isn't just wrinkles. It's skin that has lost its ability to respond.
Slower repair
Recovery from environmental stressors takes longer
Thinner, more fragile skin
Collagen and elastin production declines without cellular instruction
Skincare "stops working"
Without repair signals, skin can't efficiently utilize even great actives
Increased dryness + reactivity
Barrier integrity weakens as growth factor levels decline
Think of EGF as a personal trainer for your skin. It doesn't just sit on the surface — it communicates directly with skin cells, guiding them to behave the way they did in younger skin.
💪
Visible Firmness
Supports elastin and collagen renewal by restoring the cellular signals that guide production.
🔄
Improved Repair
Helps skin bounce back faster from environmental stressors, active ingredients, and daily damage.
⚡
Enhanced Routine
EGF helps your skin respond better to every other product in your routine — not replace them.
🛡
Barrier Resilience
Strengthens the skin's moisture barrier, reducing TEWL and sensitivity over time.
Efficacy depends entirely on molecular compatibility, delivery system, and formulation design. We've spent twenty years optimizing exactly that.
Chirally Correct Oligopeptide-1 ↓
Lab-created, bio-identical EGF that mirrors your body's own repair signals. Chirally correct means molecularly aligned for maximum skin recognition and absorption.
Liposomal Delivery System ↓
Growth factors are encapsulated in a liposomal vector — allowing deeper, more efficient delivery into the skin layers where repair processes actually occur.
Airless, Stability-Protective Packaging +
Complementary Signaling Peptides +
Antioxidant Polyphenols (EGCG, Lycopene) +
IMAGERY: Close-up product detail — airless pump, cream texture swatched on warm skin, cross-section diagram of packaging. Consider a custom illustration of the liposomal delivery mechanism. 3–4 images.
DESERT CLIMATE ANGLE
Climate Science
Desert skin ages differently. We knew this first.
Low humidity climates accelerate transepidermal water loss and weaken barrier resilience. But here's the insight — aging skin everywhere eventually begins to behave like a desert environment. What we solved for Utah, we solved for all aging skin.
🏜
Utah desert landscape — Bonneville Salt Flats, red rock, or Salt Lake City panorama. Dramatic, arid, beautiful. Should feel like science and nature meeting.
PROOF + RESULTS
Real Results
Visible in 2–4 weeks. Guaranteed.
"I was skeptical of growth factors — felt like a trend. Three weeks in, my skin was noticeably firmer and my serum was working better. I understand EGF now."
M.L. · Age 49
"I live in Nevada — same dry climate issue. Nothing hydrated my skin long-term until EGF. The barrier repair is real."
T.H. · Age 43
"As a medspa owner, I recommend very few retail products. This is one of them. The science is sound and the results are consistent."
Dr. R. · Licensed Esthetician · 18 Years
30
Years clinic-tested
2–4
Weeks to visible results
30
Day guarantee
4.9★
Customer rating
EGF Healing Cream
30-Day Guarantee · $5 Flat Rate Shipping
$108
Add to Bag
Mobile (375px)
Corrective Skin
🔍🛒☰
↑ See Section 02 — Navigation for full menu detail
EGF HERO · Copy above visual
Nobel Prize-Winning Science
The growth factor your skin stops making at 35.
EGF is a naturally occurring protein that tells skin cells to repair, renew, and behave more youthfully. When it declines — your skin's ability to correct itself declines with it.
Shop EGF Cream
🔬
Science/molecular visual or skin macro
WHY SKIN CHANGES · Stacked signals
The Biology of Aging Skin
After 35, your skin loses its ability to receive repair instructions.
Copy Direction
We are born with abundant growth factors — the skin’s natural “repair signals” that tell cells when to regenerate, strengthen, and rebuild. Beginning in our 30s and accelerating through our 40s, these signals decline dramatically. The result isn’t just wrinkles. It’s skin that has lost its ability to respond.
Slower repairRecovery from stressors takes longer
Thinner, more fragile skinCollagen production declines without cellular instruction
Skincare "stops working"Without repair signals, skin can't utilize even great actives
Think of EGF as a personal trainer for your skin. It doesn't just sit on the surface — it communicates directly with skin cells, guiding them to behave the way they did in younger skin.
💪
Visible Firmness
Supports elastin and collagen renewal by restoring the cellular signals that guide production.
🔄
Improved Repair
Helps skin bounce back faster from environmental stressors, active ingredients, and daily damage.
⚡
Enhanced Routine
EGF helps your skin respond better to every other product in your routine — not replace them.
🛡
Barrier Resilience
Strengthens the skin's moisture barrier, reducing TEWL and sensitivity over time.
WHY OURS DIFFERENT · Accordion
📦
EGF Cream detail — pump, texture, packaging
30 Years Ahead of Its Time
Not all EGF is created equal.
Efficacy depends entirely on molecular compatibility, delivery system, and formulation design. We’ve spent twenty years optimizing exactly that.
Chirally Correct Oligopeptide-1 ↓
Lab-created, bio-identical EGF aligned for maximum skin recognition and absorption.
Liposomal Delivery System ↓
Encapsulated for deeper, more efficient delivery where repair actually occurs.
Airless Protective Packaging +
Complementary Peptides +
Antioxidant Polyphenols +
DESERT CLIMATE · Copy above image
Climate Science
Desert skin ages differently. We knew this first.
What we solved for Utah's desert, we solved for all aging skin — everywhere.
🏜
Utah desert landscape — dramatic, arid, golden
REVIEWS · Swipeable single column
Real Results
Visible in 2–4 weeks. Guaranteed.
"Three weeks in, my skin was noticeably firmer and my serum was working better."
M.L. · Age 49
"As a medspa owner, this is one of very few retail products I recommend."
Dr. R. · Licensed Esthetician · 18 Years
30
Years tested
2–4
Weeks results
30
Day guarantee
4.9★
Rating
EGF Healing Cream
$5 Flat Rate
$108
Add to Bag
Design Highlights
The EGF landing page exists to close the gap between “interested” and “convinced.” It targets visitors who need the science to feel confident buying a premium product they’ve never heard of.
The persistent sticky Add to Bag bar makes conversion frictionless at any point in the scroll — a visitor who finishes the science section shouldn’t have to scroll back up to buy.
The desert origin story gives the science an emotional home. Dry climate + decades of clinical practice = the formulation logic behind EGF Healing Cream.
The ingredient accordion allows deep readers to go further without overwhelming casual visitors with an upfront wall of text.
05 — EGF Product Page (PDP Template)
EGF Healing Cream — Product Detail Page
The EGF PDP is the primary conversion page and template for all future product pages. Education and trust-building convert the curious visitor into a confident buyer. Ingredient depth, social proof, and low purchase risk are all required. Desktop and mobile shown side-by-side.
EGF Healing Cream — PDP
Page GoalConvert with confidence. Answer every question a skeptical buyer has before they reach Add to Bag — then make the purchase feel low-risk and obvious.
Desktop
correctiveskin.com
←$5 Flat Rate Shipping on All Orders · Subscribe & Save 10%→
Corrective Skin
Shop ▾Best SellersAboutBuild Your Regimen
🔍👤🛒 (0)
↑ See Section 02 — Navigation for full menu detail
BREADCRUMB
Home → Shop → EGF Healing Cream
SECTION 01 — PRODUCT HERO
📦
Primary product shot — airless pump on warm stone/sand surface. Main hero.
Angle 2
Texture
Lifestyle
Ingredients
Best Seller
EGF Healing Cream
Our advanced EGF Healing Cream triggers cellular regeneration at the source, fading acne scars, sun damage, and post-inflammatory marks while fortifying your skin’s barrier.
★★★★★4.9 / 5 · 248 reviewsSee all reviews ↓
$108
$5 flat rate shipping on all orders
Purchase Option
One-Time Purchase
No commitment
$108
Subscribe & Save 10%
Delivered every 30, 45, or 60 days · Cancel anytime
$97.20/mo
$108
Add to Bag
✓
30-Day Guarantee
🚚
$5 Flat Rate Ship
🔬
Clinic Tested
🌿
Clean Formula
SECTION 02 — PRODUCT TABS
Overview
Ingredients
How to Use
What It Does
Restore the signal. See the difference.
EGF Healing Cream delivers Nobel Prize-recognized Oligopeptide-1 via liposomal vector directly into the skin layers where repair signaling occurs. Unlike topical moisturizers that coat the surface, this formula communicates with skin cells — guiding them to behave the way they did in younger skin.
→
Visible firmness and elasticity improvement in 2–4 weeks
→
Improved response to your existing skincare routine
→
Barrier strengthening for dry, reactive, or aging skin
→
Formulated for all skin types — specifically tested for dry, desert-climate skin
Key Ingredients
🔬
Oligopeptide-1 (EGF)
Nobel Prize-recognized. Bio-identical, chirally correct. Restores cellular repair signaling.
💧
Liposomal Delivery System
Encapsulates actives for deeper, more efficient delivery into upper skin layers.
🌱
Signaling Peptides
Reinforce EGF communication pathways. Support firmness and elasticity.
🍵
EGCG + Lycopene
Antioxidant polyphenols from green tea and tomato. Defend against oxidative stress.
🌰
Almond + Pumpkin Seed Oil
Nourishing lipids. Natural source of the cream\'s warm color and subtle scent.
Full ingredient list available below. View Ingredients tab →
SECTION 03 — HOW TO USE
Application
How to use EGF Healing Cream.
01
Cleanse
Apply to clean, slightly damp skin. Pat dry — do not rub — to retain moisture.
02
Apply
Dispense 1–2 pumps. Press gently into face and neck using upward motions. AM and PM.
03
Layer
Follow with SPF in the morning. EGF helps your other actives work more effectively — layer as usual.
Pro tip from the clinic: First-time users may notice a subtle warming sensation in week one — this is normal as repair signaling activates. Most see visible changes by week 2–4.
SECTION 04 — REVIEWS
Real Results
248 reviews. 4.9 stars. Real skin. Real results.
👤
Before/after or customer portrait
"My skin looks the way it did five years ago. I've tried everything — this is the first product that actually changed something fundamental."
Verified Purchase · Age 52 · Utah
👤
Customer portrait — warm, natural light
"I noticed my other products working better within two weeks. My esthetician asked what I changed."
Verified Purchase · Age 46 · Colorado
👤
Professional/esthetician photo
"I've tested dozens of EGF formulations. The liposomal delivery here is genuinely different — and client results confirm it."
Licensed Esthetician · 14 Years
Load More Reviews (248)
SECTION 05 — COMPLETE THE ROUTINE
Complete the Routine
EGF works best as part of a complete protocol.
📦
Step 1 product
Step 1 — Cleanse
[Product Name]
$108
You\'re here
📦
EGF Healing Cream
Step 2 — EGF Treatment
EGF Healing Cream
$[XX]
📦
Step 3 product
Step 3 — Protect
[Product Name]
$[XX]
Shop the Full Routine
EGF Healing Cream
⭐ 4.9 · 248 reviews · 30-Day Guarantee
$108
Add to Bag
Mobile (375px)
Corrective Skin
🔍🛒☰
↑ See Section 02 — Navigation for full menu detail
Best Seller
EGF Healing Cream
📦
Swipeable image carousel
Our advanced EGF Healing Cream triggers cellular regeneration at the source, fading acne scars, sun damage, and post-inflammatory marks while fortifying your skin’s barrier.
★★★★★4.9 · 248 reviews
$108
$5 flat rate shipping on all orders
Purchase Option
One-Time Purchase
No commitment
$108
Subscribe & Save 10%
Every 30–60 days · Cancel anytime
$97.20
$108
Add to Bag
✓
30-Day Guarantee
🚚
$5 Flat Rate
🔬
Clinic Tested
🌿
Clean Formula
PRODUCT TABS · Horizontal scroll
Overview
Ingredients
How to Use
What It Does
Restore the signal. See the difference.
EGF Healing Cream delivers Nobel Prize-recognized Oligopeptide-1 via liposomal vector directly into the skin layers where cellular repair happens. It communicates with skin cells — restoring the repair signals that decline after 35. Reduces fine lines, restores firmness, and improves your skin’s ability to respond to every other product in your routine. Visible changes by week 2–4.
→Visible firmness in 2–4 weeks
→Improved routine response
→Barrier strengthening for dry/aging skin
PRODUCT TABS — INGREDIENTS TAB
Key Ingredients
🔬
Oligopeptide-1 (EGF)
Nobel Prize-recognized. Bio-identical, chirally correct. Restores cellular repair signaling.
💧
Liposomal Delivery System
Encapsulates actives for deeper, more efficient delivery into upper skin layers.
🌱
Signaling Peptides
Reinforce EGF communication pathways. Support firmness and elasticity.
🍵
Green Tea + Vitamin C
Antioxidant protection and brightening support. Stable, bioavailable forms.
HOW TO USE · Stacked steps
Application
How to use EGF Healing Cream.
01
Cleanse
Apply to clean, slightly damp skin. Pat dry — do not rub — to retain moisture.
02
Apply
Dispense 1–2 pumps. Press gently into face and neck using upward motions. AM and PM.
03
Layer
Follow with SPF in the morning. EGF helps your other actives work more effectively — layer as usual.
REVIEWS
Real Results
248 reviews. 4.9 stars. Real skin. Real results.
👤
Before/after photo
"First product that changed something fundamental. My skin looks five years younger."
Verified · Age 52 · Utah
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ROUTINE · Single column
EGF works best as part of a complete protocol.
Complete the Routine
📦
Step 1
Step 1 — Cleanse
[Product Name]
You\'re here
📦
EGF Cream
Step 2 — EGF Treatment
EGF Healing Cream
📦
Step 3
Step 3 — Protect
[Product Name]
EGF HEALING CREAM
$5 Flat Rate Shipping
$108
ADD TO BAG
Design Highlights
Sticky purchase bar: “Add to Bag” + price persist on scroll so the conversion CTA is never more than a thumb-tap away on mobile.
Science before specs: The EGF Technology callout appears above the ingredient list to frame what the ingredients do before listing them.
Regimen strip at bottom: “Complete the Routine” section cross-sells complementary products at the moment of highest intent, lifting average order value.
Review social proof near CTA: Star rating and review count are displayed adjacent to price, addressing price hesitation at the decision point.
06 — Shop All
Shop All — Complete Catalog
The complete product catalog with robust filtering. Serves returning customers, researchers, and discovery shoppers. Trust signals remain present but filtering and product visibility take priority. Desktop and mobile shown side-by-side.
Shop All Products
Page GoalMake the full catalog browsable and filterable with minimum friction. Trust signals stay present at product level. Reduce time-to-add-to-bag for returning and researching customers.
Desktop
correctiveskin.com
Corrective Skin
Shop ▾Best SellersAboutBuild Your Regimen
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PAGE HEADER
Full Collection
Every product. Every formula.
Science-first. Clinically grounded. Desert-tested for 30 years.
CATEGORY STRIP — Horizontal Filter Navigation
All (12)
Anti-Aging (4)
Barrier Repair (3)
Hydration (3)
Serums (2)
Moisturizers (2)
Bundles (2)
Active category highlighted with ink background. Tap to filter grid — no page reload.
Filter opens a full panel with Concern, Ingredient, Skin Type, and Price options. Active selections display as dismissible chips above the grid.
PRODUCT GRID — 4 column
Bestseller
📦
EGF Healing Cream
EGF Technology
EGF Healing Cream
Restores repair signaling.
$108
Add
⭐ 4.9 (248)
📦
Product 2
Barrier
[Product Name]
[Benefit]
$[XX]
Add
📦
Product 3
Hydration
[Product Name]
[Benefit]
$[XX]
Add
📦
Product 4
Anti-Aging
[Product Name]
[Benefit]
$[XX]
Add
📦
Product 5
Anti-Aging
[Product Name]
[Benefit]
$[XX]
Add
📦
Product 6
Barrier
[Product Name]
[Benefit]
$[XX]
Add
📦
Product 7
Hydration
[Product Name]
[Benefit]
$[XX]
Add
📦
Product 8
EGF Technology
[Product Name]
[Benefit]
$[XX]
Add
Mobile (375px)
Corrective Skin
🔍🛒☰
↑ See Section 02 — Navigation for full menu detail
HEADER
Full Collection
Every product. Every formula.
Science-first. Clinically grounded. Desert-tested for 30 years.
PRODUCT GRID · 2 column
Bestseller
📦
EGF Healing Cream
Restores repair signaling.
$[XX]
Add
📦
[Product Name]
[Benefit]
$[XX]
Add
📦
[Product Name]
[Benefit]
$[XX]
Add
📦
[Product Name]
[Benefit]
$[XX]
Add
📦
[Product Name]
[Benefit]
$[XX]
Add
📦
[Product Name]
[Benefit]
$[XX]
Add
📦
[Product Name]
[Benefit]
$[XX]
Add
📦
[Product Name]
[Benefit]
$[XX]
Add
Design Highlights
The quick-filter chip row (Anti-Aging, Barrier, Hydration) at the top of the page lets confident buyers narrow the catalog in one tap — no need to open a filter panel for common use cases.
Active filter chips display above the grid give shoppers a clear “what am I seeing” signal and easy one-tap removal, reducing filter frustration.
The sticky filter/sort bar ensures the filtering controls are always accessible on a scrolling grid — critical when the full catalog grows beyond the initial product set.
07 — Category Page Template
Category Page Template
The reusable template for all product categories (Anti-Aging, Barrier Repair, Hydration, EGF Technology, Bundles, etc.). Combines a category-specific editorial header, a focused product grid, and educational context. Desktop and mobile shown side-by-side.
Category Template — shown as: Anti-Aging
Page GoalServe visitors who have already self-segmented by need. Deliver a confident, curated selection with category-specific education that supports the decision without overwhelming it.
Desktop
correctiveskin.com
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Corrective Skin
Shop ▾Best SellersAboutBuild Your Regimen
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PAGE HERO
Anti-Aging Collection
Restore what age quietly takes away.
Our anti-aging collection is built around restoring what skin loses with time — not masking it. Growth factors, signaling peptides, and barrier actives work together to guide skin back toward more youthful behavior, from the inside out.
PRODUCT GRID
Showing 4 products in Anti-Aging
Best Seller
📦
EGF Healing Cream
EGF Technology
EGF Healing Cream
Restores repair signaling. Visible in 2–4 weeks.
$[XX]
Add
⭐ 4.9 (248)
📦
Product 2
Firming
[Product Name]
[Benefit statement]
$[XX]
Add
📦
Product 3
Peptides
[Product Name]
[Benefit statement]
$[XX]
Add
📦
Product 4 or bundle
Bundle
[Product Name]
[Benefit statement]
$[XX]
Add
CROSS-CATEGORY NAV
Also Explore
Looking for something else?
💧
Dryness + Hydration
3 products →
🛡
Barrier Repair
3 products →
✨
Dullness + Texture
2 products →
📦
Bundles
3 bundles →
Shop All Products
Mobile (375px)
Corrective Skin
🔍🛒☰
↑ See Section 02 — Navigation for full menu detail
Anti-Aging Collection
Restore what age quietly takes away.
Our anti-aging collection is built around restoring what skin loses with time — not masking it. Growth factors, signaling peptides, and barrier actives work together to guide skin back toward more youthful behavior, from the inside out.
PRODUCTS · 2 column
Recommended for You
Best Seller
📦
EGF Healing Cream
Restores repair signaling.
$[XX]
Add
📦
[Product Name]
[Benefit]
$[XX]
Add
📦
[Product Name]
[Benefit]
$[XX]
Add
📦
[Product Name]
[Benefit]
$[XX]
Add
CROSS-CATEGORY · 2×2
Also Explore
Looking for something else?
💧
Hydration
3 products →
🛡
Barrier Repair
3 products →
✨
Dullness
2 products →
📦
Bundles
3 bundles →
Shop All Products →
Design Highlights
Category pages function as mini landing pages — they earn the product presentation with an editorial hero, a clear brand voice, and a simple protocol before listing items for sale.
The protocol steps (Step 1, Step 2, Step 3) reframe product selection as a system, not a collection. This increases average order value by giving shoppers a complete routine to buy into.
Cross-category navigation at the footer helps visitors who land on the wrong concern page self-correct without returning to the home page.
08 — Shop by Concern
Shop by Concern Page
Entry point for first-time buyers who identify with a skin concern but don't yet know which products address it. Education comes first, product recommendation follows. Reduces decision anxiety for the TikTok-discovery audience.
Shop by Concern
Page GoalMeet visitors at their problem — not at a product. Guide from self-identification → education → product confidence. The "Best Seller" badge removes paralysis for first-time buyers.
Desktop
correctiveskin.com
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Shop ▾Best SellersAboutBuild Your Regimen
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↑ See Section 02 — Navigation for full menu detail
PAGE HEADER
Find Your Solution
Shop by Skin Concern
Every skin concern has a science-backed answer. Tell us what your skin is experiencing and we\'ll show you exactly what it needs.
SECTION 01 — CONCERN SELECTOR
What is your skin experiencing?
⏳
Aging + Fine Lines
Loss of firmness, visible lines, skin that looks older than it feels
💧
Dryness + Dehydration
Tightness, flaking, or skin that drinks moisture but stays dry
🛡
Barrier Repair
Reactivity, sensitivity, redness, or skin that stings with products
✨
Dullness + Texture
Rough texture, uneven tone, or skin that looks flat and tired
↑ Select a concern to filter products and reveal educational content
SECTION 02 — CONCERN EDUCATION (dynamic)
Why This Happens
Aging skin isn\'t just losing moisture. It\'s losing its repair instructions.
After 35, the growth factors that guide cellular repair decline dramatically. This is why skincare that worked in your 30s suddenly stops delivering — your skin can no longer efficiently respond to even great active ingredients.
Explore EGF Technology →
Root Cause
Declining Growth Factors
EGF guides repair, renewal, and collagen synthesis. When it declines, skin loses its ability to self-correct.
Environmental Factor
Barrier Depletion
Dry climates and UV exposure accelerate TEWL, magnifying visible aging.
The Solution
Signal + Support
Restore repair signaling with EGF, then strengthen the barrier — in that order.
SECTION 03 — FILTERED PRODUCTS
Recommended for You
Showing 4 products for: Aging + Fine Lines
Best Seller
📦
EGF Healing Cream
EGF Technology
EGF Healing Cream
Restores repair signaling. Visible in 2–4 weeks.
$[XX]
Add
⭐ 4.9 (248)
📦
Product 2
Firming
[Product Name]
[Benefit statement]
$[XX]
Add
📦
Product 3
Hydration
[Product Name]
[Benefit statement]
$[XX]
Add
📦
Product 4
Barrier
[Product Name]
[Benefit statement]
$[XX]
Add
UX NOTE: "Best Seller" badge guides first-time buyers to the EGF Healing Cream as recommended entry point. Education callout dynamically updates with each concern selection.
EXPLORE MORE
Dealing with more than one concern?
Browse the full catalog or explore by ingredient to build a complete protocol.
Shop All Products
Browse by Ingredient →
Mobile (375px)
Corrective Skin
🔍🛒☰
↑ See Section 02 — Navigation for full menu detail
Find Your Solution
Shop by Skin Concern
Tell us what your skin is experiencing and we\'ll show you exactly what it needs.
CONCERN SELECTOR · 2×2
⏳
Aging + Fine Lines
Loss of firmness, visible lines
💧
Dryness + Dehydration
Tightness, flaking
🛡
Barrier Repair
Reactivity, sensitivity
✨
Dullness + Texture
Rough texture, uneven tone
Why This Happens
Aging skin isn\'t just losing moisture. It\'s losing its repair instructions.
Every skin concern has a science-backed answer. Tell us what your skin is experiencing and we'll show you exactly what it needs.
After 35, the growth factors that guide cellular repair decline dramatically. This is why skincare that worked in your 30s suddenly stops delivering — your skin can no longer efficiently respond to even great active ingredients.
Explore EGF Technology →
Root Cause
Declining Growth Factors
EGF guides repair, renewal, and collagen synthesis. When it declines, skin loses its ability to self-correct.
Environmental Factor
Barrier Depletion
Dry climates and UV exposure accelerate TEWL, magnifying visible aging.
The Solution
Signal + Support
Restore repair signaling with EGF, then strengthen the barrier — in that order.
PRODUCTS · 2-column
Recommended for You
4 products for: Aging + Fine Lines
Best Seller
📦
EGF Healing Cream
EGF Technology
EGF Healing Cream
Restores repair signaling. Visible in 2–4 weeks.
⭐ 4.9 (248 reviews)
📦
Product 2
Firming
[Product Name]
[Benefit statement]
📦
Product 3
Hydration
[Product Name]
[Benefit statement]
📦
Product 4
Barrier
[Product Name]
[Benefit statement]
EXPLORE MORE
Dealing with more than one concern?
Browse the full catalog or explore by ingredient to build a complete protocol.
Shop All Products
Browse by Ingredient →
Design Highlights
Education precedes product: A brief explainer of the concern appears before product recommendations, reducing decision anxiety for first-time visitors who self-identify by symptom.
“Best Seller” product pin: EGF Healing Cream is pinned as the recommended entry point for Anti-Aging, guiding the highest-intent visitors directly to the hero SKU.
Concern tiles as navigation: The tile grid doubles as a filter mechanism — tapping a concern refreshes results without a full page load, keeping discovery fast.
09 — Shop by Ingredient
Shop by Ingredient Page
Serves the ingredient-literate shopper arriving via TikTok or search knowing what they want. Leads with ingredient education, then surfaces products. Positions Corrective Skin as a formulation authority. Desktop and mobile shown side-by-side.
Shop by Ingredient
Page GoalConvert the informed buyer. They already know EGF or peptides — they want to know why Corrective Skin's version is worth trusting. Lead with science credibility, land on product.
Desktop
correctiveskin.com
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Corrective Skin
Shop ▾Best SellersAboutBuild Your Regimen
🔍👤🛒 (0)
↑ See Section 02 — Navigation for full menu detail
PAGE HEADER
Formulation Transparency
Shop by Ingredient
Know what you\'re looking for? Browse by active ingredient. We\'ll tell you exactly what it does, why ours is different, and which products contain it.
SECTION 01 — INGREDIENT NAVIGATOR
Select an Active Ingredient
Nobel Prize Technology
EGF / Oligopeptide-1
The growth factor that tells skin to repair, renew, and behave younger. Declines with age.
3 products →
Cellular Communication
Signaling Peptides
Short-chain amino acids that amplify repair signaling and support firmness.
4 products →
Barrier + Brightening
Niacinamide
Vitamin B3. Strengthens barrier function and evens skin tone without irritation.
2 products →
Antioxidant Defense
EGCG (Green Tea)
Polyphenol antioxidant that neutralizes free radicals and supports resilience.
2 products →
Lycopene
Tomato Polyphenol
Carotenoid antioxidant from tomato extract with UV-protective and anti-aging properties.
1 product →
Delivery System
Liposomal Vector
Encapsulation technology that delivers actives deeper into skin layers for enhanced efficacy.
3 products →
SECTION 02 — INGREDIENT DEEP DIVE (EGF selected)
Nobel Prize-Winning Science
EGF: The growth factor your skin stops making.
Epidermal Growth Factor is a signaling protein that guides cellular repair, renewal, and communication. It declines dramatically after 35 — taking your skin\'s ability to self-correct with it.
→Chirally correct Oligopeptide-1 — bio-identical to your body\'s own EGF
→Delivered via liposomal vector for deeper skin penetration
→Airless packaging preserves potency from first use to last
→Aesthetician-formulated and clinic-tested for 30 years
Explore EGF Technology →
🔬
Molecular illustration or EGF cream detail shot
SECTION 03 — PRODUCTS WITH EGF
Products containing EGF / Oligopeptide-1
3 formulations · Ranked by EGF concentration
Best Seller
📦
EGF Healing Cream
EGF Technology
EGF Healing Cream
Restores repair signaling. Visible in 2–4 weeks.
$108
Add to Bag
📦
Product 2
[Category]
[Product Name]
[EGF context]
$[XX]
Add to Bag
📦
Product 3
[Category]
[Product Name]
[EGF context]
$[XX]
Add to Bag
Mobile (375px)
Corrective Skin
🔍🛒☰
↑ See Section 02 — Navigation for full menu detail
Formulation Transparency
Shop by Ingredient
Know what you\'re looking for? Browse by active ingredient. We\'ll tell you exactly what it does, why ours is different, and which products contain it.
INGREDIENT TILES · 2×2
Products containing EGF / Oligopeptide-1
Nobel Prize
EGF / Oligopeptide-1
The growth factor that tells skin to repair, renew, and behave younger. Declines with age.
3 products →
Cellular
Signaling Peptides
Short-chain amino acids that amplify repair signaling and support firmness.
4 products →
Barrier
Niacinamide
Vitamin B3. Strengthens barrier function and evens skin tone without irritation.
2 products →
Antioxidant
EGCG Green Tea
Polyphenol antioxidant that neutralizes free radicals and supports resilience.
2 products →
Nobel Prize-Winning Science
EGF: The growth factor your skin stops making.
Bio-identical Oligopeptide-1. Liposomal delivery. 30 years clinic-tested.
Explore EGF Technology →
PRODUCTS · Single column
3 products with EGF — by concentration
Best Seller
📦
EGF Healing Cream
EGF Technology
EGF Healing Cream
Restores repair signaling. Visible in 2–4 weeks.
📦
Product 2
[Category]
[Product Name]
Design Highlights
Ingredient-level browsing serves the informed buyer who has already done research on EGF, glycolic acid, or niacinamide. It rewards expertise and builds trust with a knowledgeable audience.
Each ingredient card educates before it sells — the “what it does” copy is the real conversion driver for this page type.
Cross-linking between concern and ingredient pages creates multiple navigation paths to the same products, improving discoverability for different buyer mindsets.
10 — About / Brand Story
About Page Wireframe
The About page is the trust anchor of the site. For this audience, founder credibility and origin story carry more weight than brand marketing. Lead with human story, follow with proof. Desktop and mobile layouts shown side-by-side.
About Corrective Skin
Page GoalBuild deep trust through authenticity. The founder is the brand. This page should feel like a conversation with a knowledgeable friend, not a corporate bio.
Desktop
correctiveskin.com
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Shop ▾Best SellersAboutBuild Your Regimen
🔍👤🛒 (0)
🏜
Full-width editorial hero — founder in desert/SLC landscape OR wide shot of Salt Lake City skyline with mountains. Warm, golden hour.
Salt Lake City, Utah · Est. 30 Years Ago
Created in the driest place we know. For all skin everywhere.
FOUNDER STORY
The Origin
Extreme conditions exposed what skin science was missing.
Suggested Copy Direction
I spent 30 years watching my clients struggle. They had expensive routines. They were disciplined, consistent, committed. But Utah skin — skin that lives at altitude, in low humidity, exposed to high UV — ages differently. Products formulated for normal skin don't work the same way here. So I stopped waiting for someone else to solve it.
Continued
Before growth factors became a buzzword, before celebrity skincare brands started dropping them into marketing decks, I was formulating EGF into treatments in a real clinic, for real women, watching what actually worked. Corrective Skin was never about trends. It was about what the skin actually needs — and what science tells us is missing.
👩
Close founder portrait — warm, direct, credible. Studio or natural light. Professional but approachable.
"I wasn't trying to start a brand. I was trying to fix a problem."
Kelly Brown · Licensed Aesthetician
IMAGERY: 2–3 founder portraits at varying distances (close, mid, environmental). Plus 1–2 behind-the-scenes images — clinic interior, formulation process, or product development in progress. Authenticity is the goal, not perfection.
BRAND TIMELINE
Thirty years of refinement, not reinvention.
01
The Clinic Beginning
Original EGF formulations developed for real treatment room clients in Salt Lake City's extreme desert climate.
02
Decades of Testing
Every formulation is refined through client results — not focus groups. Slow, intentional, evidence-driven iteration.
03
The World Catches Up
Growth factors enter mainstream skincare. We were already here — with 30 years of proof behind us.
FORMULATION PHILOSOPHY
How We Work
What we put in. And what we leave out.
Ingredient Standard
Chirally Correct Actives Only
Molecular structures aligned for maximum biological compatibility. Better absorption, less irritation, more reliable results.
Clean Formulation
Dye-Free. Paraben-Free. Cruelty-Free.
No synthetic fragrance, artificial color, or unnecessary fillers. Every ingredient earns its place in the formula.
Natural Origin
Color and Scent from Nature
The warm color and subtle scent of our EGF Healing Cream come from sweet almond and pumpkin seed oils — nothing synthetic.
BEST SELLER
Ready to restore your skin's signal?
Start with our EGF Healing Cream — the formula that started it all. 30-day guarantee, no risk.
Shop EGF Healing Cream →
JOURNAL
From the Journal
The science behind better skin.
📰Article Feature Image
Science
How EGF Repairs the Skin Barrier
Understanding the growth factor science that drives real cellular renewal.
Read More →
📰Article Feature Image
Ingredients
Why Chiral Correction Changes Everything
The molecular difference between most skincare and formulas that actually work.
Read More →
📰Article Feature Image
Routine
Building a Clinical Routine at Home
A practitioner's guide to layering active ingredients for lasting results.
Read More →
Mobile (375px)
Corrective Skin
🔍🛒☰
🏜
Full-bleed desert/founder editorial
Salt Lake City · Est. 30 Years Ago
Desert-tested. Clinically proven. For every skin, everywhere.
FOUNDER STORY · Copy above portrait
The Origin
Extreme conditions exposed what skin science was missing.
Copy Direction
I spent 30 years watching my clients struggle. They had expensive routines. They were disciplined, consistent, committed. But Utah skin — skin that lives at altitude, in low humidity, exposed to high UV — ages differently. Products formulated for normal skin don't work the same way here. So I stopped waiting for someone else to solve it.
Before growth factors became a buzzword, before celebrity skincare brands started dropping them into marketing decks, I was formulating EGF into treatments in a real clinic, for real women, watching what actually worked. Corrective Skin was never about trends. It was about what the skin actually needs — and what science tells us is missing.
👩
Founder portrait — warm, direct, credible
"I wasn't trying to start a brand. I was trying to fix a problem."
Kelly Brown · Licensed Aesthetician
TIMELINE · Vertical stack
Thirty years of refinement, not reinvention.
01
The Clinic Beginning
EGF formulations developed for real treatment room clients in SLC's extreme desert climate.
02
Decades of Testing
Every formulation refined through client results — not focus groups.
03
The World Catches Up
Growth factors go mainstream. We were already here with 30 years of proof.
VALUES · Single column
How We Work
What we put in. And what we leave out.
Ingredient Standard
Chirally Correct Actives Only
Molecular structures aligned for maximum biological compatibility. Better absorption, less irritation, more reliable results.
Clean Formulation
Dye-Free. Paraben-Free. Cruelty-Free.
No synthetic fragrance, artificial color, or unnecessary fillers. Every ingredient earns its place in the formula.
Natural Origin
Color and Scent from Nature
The warm color and subtle scent of our EGF Healing Cream come from sweet almond and pumpkin seed oils — nothing synthetic.
Ready to restore your skin's signal?
Start with EGF Healing Cream. 30-day guarantee, no risk.
Shop EGF Healing Cream →
From the Journal
The science behind better skin.
📰Article Image
Science
How EGF Repairs the Skin Barrier
Read More →
📰Article Image
Ingredients
Why Chiral Correction Changes Everything
Read More →
📰Article Image
Routine
Building a Clinical Routine at Home
Read More →
Design Highlights
Founder story as credibility anchor: Kelly's 20-year history is placed early to establish authority before product claims — critical for a brand competing on clinical efficacy.
Timeline as trust signal: A visual 3-decade timeline shows longevity and real-world iteration, differentiating Corrective Skin from newer trend-driven brands.
CTA deferred: The page earns the sale rather than opening with it — the primary CTA appears only after the brand story is established.
11 — Photography & Imagery Asset List
Full Asset List
Every image and visual asset required to build the site. Prioritized by impact. Red border = must-have for launch. Green border = recommended. Plan for 2 shoots minimum: a studio product shoot and a brand/founder shoot.
Required for launch
Strongly recommended
Future phase / nice to have
Product Photography
Studio shoot — consistent warm neutral backgrounds
EGF Healing Cream — clean studio on stone/warm surface Hero product. Multiple angles. Required.
Before & after skin close-ups (with permission) — minimum 3 sets Homepage Before & After section (S07). Same subject, same framing, same lighting, 4-week minimum window. Written consent required. Priority: forehead lines, crow’s feet, overall skin texture. Deliver 3 finished sets minimum for launch.
Real customer portraits — women 40–55, natural light, warm tones Review sections. NOT stock. NOT over-retouched.
Skin texture macro — dry/aging skin contrast with healthy/plump Problem-hook section visual support
Diverse age representation (45–60) Inclusive, relatable imagery
Landscape / Environment
Utah desert — brand origin story imagery
Utah desert / SLC landscape — wide, golden hour About page full-width hero
Bonneville Salt Flats or red rock desert aerial EGF climate science section
Salt Lake City skyline with Wasatch Mountains Origin story context
Desert plant close-ups (sage, red clay soil) Texture and atmosphere
Liposomal delivery mechanism diagram Educational illustration for EGF page
Growth factor decline timeline / infographic Data visualization for education hub
Skin layer cross-section illustration Deep education content
Social / UGC Assets
TikTok-native content repurposed for site
“How It Works” explainer video — 60–90 seconds Homepage hero lightbox + EGF PDP lightbox. Explains EGF mechanism, application, and results. Authentic tone — not overly produced. Can be founder-led or customer testimonial format.
EGF Healing Cream “How It Works” short clip — 30–45 seconds For EGF Product Detail Page (PDP). Demonstrates application method and texture. Shows the product being opened, applied to skin, and absorbed. Product-forward, close-up style.
TikTok video thumbnails / screenshots — 6–8 For homepage social proof and EGF page
Short-form video loops (3–5 seconds) — product or skin texture Homepage hero background option
Customer selfies / UGC — authentic, with permission Reviews and trust sections
Influencer / esthetician content with permission Trust by association